Ashley A. Ruder | Chief Operating Officer, Partner

Ashley Ruder is the Chief Operating Officer of VWG Wealth Management. In this role she oversees the day-to-day operations of VWG, including accounting, human resources, compliance, office infrastructure, and client service operations. She works closely with the VWG Executive Team to improve the practice’s systems, processes, workflows, and procedures.

Ashley brings nearly 20 years of experience in wealth management. She joined VWG in 2008 as a Registered Client Service Associate, delivering detailed support to clients before transitioning into new responsibilities when the team moved to Hightower in 2011. In her role as Controller, she oversaw all accounting functions and monitored the team’s growth and performance. Among her key accomplishments was developing a proprietary auditing process and redesigning the practice’s Profit & Loss structure, which improved tracking of critical metrics and led to the adoption of a data‑visualization platform. Her responsibilities expanded again in 2018 to include all Human Resources functions.

Her tenure at VWG has given her deep proficiency across both client service and internal operations. Known for her care, conscientiousness, and strong attention to detail, Ashley is passionate about delivering superb client service and continually seeks solutions that help VWG better serve its clients.

Ashley graduated in 2008 from James Madison University with a Bachelor’s degree in International Business and a minor in Spanish. She received her Master’s degree in Business Administration from George Mason University. She currently resides in Vienna, Virginia with her husband and their three young children. Ashley is a dedicated runner and fitness enthusiast who has completed major DC‑area races, including the Cherry Blossom, Army Ten-Miler, and Marine Corps Marathon. She stays active through Peloton workouts and other training, and she loves spending quality time with her family.